Design

I have 20 years of design experience helping startups get off the ground into profitability as well as working with larger companies creating innovative and engaging apps, websites, and platforms. I understand that design is a business investment and I will always enjoy delivering significant and measurable results. I draw on my design as well as development skills in understanding an idea and then bringing the vision into a reality. My history includes formal training in art, graphic design, decades in interactive advertising as well as software engineering, designing and developing games, apps, and platforms.

Abstract

Creative Director

Abstract

Abstract Tokenization democratizes commercial real estate ownership and investment through blockchain technology creating liquidity.

What did I do for Abstract?

  1. Provided a solution for a legacy inherently encumbered by a massive amount of documentation and tedious servicing that is illiquid.
  2. Designed a UI that is easy to use resulting in a fantastic UX.
  3. Learned with feedback informed from actual real-life users and stakeholders.

StratusCore

UI/UX

My efforts for StratusCore drove the creation of a platform that brings producers and artists together. Each artist owns their own profile where they can define who they are and what they do. We promote and connect to producers, studios, and schools by providing talent search fueled by social advertising and analytics.

I Brought StratusCore my background in art along with my extensive history in development to contribute to the design of a social platform that also provides the tools for creation. We are in the fight to democratize software by providing a solution that makes that software more accessible.

Stratuscore

Stratuscore

I am a highly skilled, curious and creative person that is contributing to the realization of future products. My excellent interpersonal skills are critical to allow success in a highly collaborative environment. I am also extremely organized and flexible to manage multiple projects to meet business needs, and project milestones. I apply and develop best practices for transforming concepts into examples that communicate ideas. My deep understanding of tools, materials and processes are tested as I apply that knowledge to the development of innovative products and experiences.





Verisart

UI/UX

Verisart is building a new global standard for art certification by building a decentralized title registry for artworks and collectibles that is secure and verifiable by anyone. The platform enables creation of a museum quality record for any object in two easy steps using mobile or desktop. Records are encrypted and stored on the world's most-trusted decentralized ledger. Certificates are easy to manage and can be shared or transferred at any time.

Xbox

I brought Verisart my deep expertise in design to contribute to the development of experiences, materials, and prototypes for a fine art certification platform. Quality visual and UX design is instrumental in communicating the fundamental concepts of fine art provenance and certificates of authenticity.




Microsoft Xbox

UI/UX

Xbox Ambassadors is a community program that rewards and recognizes people for helping gamers, organizing community events, and advocating Xbox. Users unlock experience points (XP) for completing designated activities to level-up though the program tiers and get rewards along the way.

Xbox

The platform started out with legacy AngularJS code and conflicting frameworks with a broken UI resulting in a bad UX. By designing and implementing an experience point system for badges, tiers, and rewards, I helped develop a platform that has thousands of users and millions of pageviews. My efforts helped secure another round of funding helping with the projects of integrating Twitter and Youtube.

Portelo

Design + UI/UX

Why is it especially useful for your UI Developer to have a background including games and advertising?

My history in games and advertising has given me the knowledge of how to make an experience engaging while adhering to brand consistency as well as driving conversions. On a very basic level, avertising is designed to grab people's attention and then deliver an experience. And games are the most interactive experience that takes people from whatever they where doing in real life and puts the player into a magic circle transporting them to a whole new world where each new power up, level progression, and point system that follows a style guide and compliments content. My designs give meaningful play leading to in-game conversion of a player to a customer. In this post, I use a B-to-B platform to show my thought process of improving an existing project list and detail view.

Identifying the KPI (Key Performance Indicator) is essential in a B-to-B platform. In this case and in this view, Portelo focuses on three important questions for project management: who the client is, where the project is in time, and budget.

The existing project management screen shows a list of projects with numerous columns of information. What is the most useful immediate information that managers want to see when they glance at this screen? Right now, everything has an equal weight.

In an effort to make the project management screen more useful, a project progress bar is including in the space provided for the status. This view quickly let's the user know in a visual way what the status is of a project. But what can make this view even more engaging?



By going back to my experience in game design, having the projects laid out in a grid view with each project being its own card with attributes, seems like a good idea to me. But I'd like to know if users think it is a good idea. The card is designed to easily recognize a project by the brand, then tell the viewer how soon and how much points they can get. What happens when a card is chosen?



Here is an existing project detail screen on the left, and an improved design on the right.



All the viewer really needs to know is what to do next. Using Portelo's existing color scheme, the call to action is shown in the upper right which when clicked will lead to the project progressing. The current project progress status is in the upper left with three sections clearly shown below basically showing the who, what and when of the project.


References:
1. Judy Shapiro of EngageSimply and her post on How to Close the B-to_B Ad-Tech Gap
2. Wikipedia's reference of the Magic Circle

I draw and paint.

I took my first classes in the mid 1970’s on Vashon Island with Hita von Mende, Joanne Hammer, and Susan Plum. During that time in Seattle, my drawing, painting, and sculpture instruction was by Diane Katsiaficas in studios at Post Alley and Seneca, Seattle U, and Seattle Center. During High School, I had the opportunity to take a course at Pratt Fine Arts Center with the Northwest abstract artist Samaj where I was taught to be fearless with gaining a real understanding and feel of materials. I then acquired my BFA with training by the artists Robert Colescott, Alfred Quiroz, Peggy Doogan, Chuck Hitner, Keith McElroy, and Harmony Hammond. My artwork is in private collections across the US as well as in Europe, Seoul, and Australia.

With all of the techniques acquired, I like starting out with shapes, then use line for expression and detail. I never try to spell everything out but rather use gestalt to bring the viewer to their own conclusion. I like to draw on the local environment that I happen to be living in, reflecting the objects, people, politics, and nature.

Yobo #21

Sareungcheon Magpie

2021 charcoal and pigment with perilla oil on a cardboard citrus box 63x47 cm